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Lachlan, Kelham and Grady, the founders of Fluence

Three blokes.
One standard.

Three mates from regional Victoria, building the products we wanted to buy.

Before it was a brand, it was a conversation.

Grady and Lachlan have known each other since school: same year level, same mates, same restless feeling that they wanted to build something of their own. When the idea for Fluence came along, Kelham, Grady's brother, jumped on board.

Then one day the conversation turned to wellness. What was on the shelves did not stack up: products loaded with sugar, ingredient lists nobody could read, and claims that did not hold up. So they went for it.

The Fluence founders outdoors in Fluence shirts

Wellness that works for everyone.

Competitive athlete or not, you deserve to know exactly what you are putting in your body. We would rather educate you than sell to you: clean ingredients, honest claims, and products that do what they say. If it cannot be backed up, it does not go on the label.

The three of them.

Lachlan, co-founder of Fluence
Lachlan Co-founder @lachlanmaskell
Kelham, co-founder of Fluence
Kelham Co-founder @kelhamtyson
Grady, co-founder of Fluence
Grady Co-founder @gradytyson

What we hold to.

  1. 01
    Science-backed

    Every ingredient is precisely dosed and the label is published in full. No fillers, no sugar, no guesswork.

  2. 02
    Built in Australia

    Three mates from regional Victoria, Australian owned, making products we use ourselves.

  3. 03
    No compromise

    Products that do what they say, in ingredients you can pronounce. Nothing you do not need.